Marketing today is more dynamic, digital, and data-driven than ever before. The PGDM in Marketing at IBIS B-School equips students to understand consumer behavior, build powerful brands, and craft strategies that drive growth in competitive markets. From traditional marketing principles to cutting-edge digital tools, the program blends creativity with analytics. It’s designed for future marketing leaders who can think strategically, act tactically, and connect deeply with customers across platforms.
Key Learning Features – PGDM in Marketing
1.Contemporary Curriculum with Core & Digital Focus
Covers traditional marketing fundamentals along with modern modules like Digital Marketing, Brand Strategy, Consumer Behaviour, and Marketing Analytics.
2.Live Brand Campaigns & Market Simulations
Students work on real-time branding, positioning, and campaign design projects to understand how brands are built and markets are captured.
3.Digital Tools & Certifications
Hands-on learning with tools like Google Ads, Meta Ads, HubSpot, and SEO/SEM platforms, along with certifications in Digital Marketing and Analytics.
4.Sales & Channel Management Labs
Simulations and fieldwork-based learning in retail, distribution, and B2B sales to build on-ground selling, negotiation, and relationship-building skills.
Course Highligths
- Contemporary Curriculum with Core & Digital Focus
- Live Brand Campaigns & Market Simulations
- Digital Tools & Certifications
- Sales & Channel Management Labs
- Market Research & Consumer Insights Projects