The global pharmaceutical industry is growing rapidly, driven by innovation, public health needs, and evolving regulatory landscapes. The Pharmaceutical Management specialisation at IBIS B-School equips students with a strong foundation in healthcare systems, pharma marketing, supply chain, and regulatory affairs—preparing them to lead in a highly competitive and mission-driven sector.
This program combines business skills with sector-specific expertise to create future-ready professionals in the pharmaceutical and healthcare space.
Key Learning Features:
1.Regulatory Affairs and Compliance Management
Understand drug approval processes, clinical trials, intellectual property rights, and global regulations that impact the pharma business.
2.Pharmaceutical Marketing and Brand Strategy
Learn how to position, promote, and manage pharma brands across B2B and B2C segments, including ethical marketing practices.
3.Supply Chain and Distribution in Pharma
Study cold chain logistics, distribution networks, and inventory management tailored to sensitive and high-value products.
4.Healthcare Systems and Industry Dynamics
Get familiar with national and global healthcare structures, patient-centric models, and the role of pharma companies in healthcare delivery.
6.Digital Innovations in Pharma
Discover the impact of e-detailing, AI in drug discovery, health tech, and telemedicine on the future of pharma marketing and operations.
This specialisation helps students build a unique career at the intersection of healthcare and business—whether in marketing, regulatory affairs, sales, consulting, or pharma-tech innovation.
Course Highligths
- Regulatory Affairs and Compliance Management
- Pharmaceutical Marketing and Brand Strategy
- Supply Chain and Distribution in Pharma
- Healthcare Systems and Industry Dynamics
- Pharma Sales and Key Account Management
- Digital Innovations in Pharma