Master the Art and Science of Digital Growth
Program Overview
The Digital Marketing Management Program at IBIS B-School is crafted for the digital age—where creativity meets data, and strategy drives performance. This program equips students with in-demand skills to plan, execute, and optimize digital campaigns across various platforms, helping businesses thrive in a connected world.
Program Highlights
- Cutting-Edge Curriculum: Covers the full digital marketing spectrum including SEO, SEM, social media, content, email marketing, and analytics.
- Live Projects & Campaigns: Work on real-time digital campaigns and brand case studies.
- Tool-Based Learning: Get hands-on experience with top tools like Google Ads, Meta Business Suite, Canva, HubSpot, SEMrush, and more.
- Performance-Driven Approach: Learn how to drive ROI, boost engagement, and scale digital strategies effectively.
- Industry Expert Faculty: Learn from marketers who’ve scaled campaigns for brands across industries.
- Certifications & Portfolio Building: Earn recognized certifications and build a strong digital portfolio by the end of the course.
Key Learning Areas
- Foundations of Digital Marketing
o Digital marketing landscape, evolution, and key channels
o Understanding buyer personas and digital consumer behavior - Search Engine Optimization (SEO)
o On-page and off-page optimization
o Keyword strategy, link building, and technical SEO fundamentals - Search Engine Marketing (SEM) & Paid Ads
o Google Ads, PPC campaigns, ad copywriting, and bid strategies
o Budgeting, campaign optimization, and remarketing tactics - Social Media Marketing (SMM)
o Platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, etc.
o Organic vs. paid growth, influencer marketing, and social media analytics - Content & Email Marketing
o Content strategy, blogging, video marketing, and storytelling
o Lead generation and automation through email campaigns - Web Analytics & Conversion Optimization
o Using tools like Google Analytics and Hotjar
o Understanding KPIs, tracking user behavior, and improving conversion rates
Turn Clicks Into Customers and Ideas Into Impact
As businesses go digital-first, the demand for skilled digital marketers is skyrocketing. With this program, you’ll not only understand the mechanics behind successful campaigns—you’ll become the strategist behind them. Step confidently into the future of marketing with IBIS B-School.